Skum drummer Tommy Craig is close to fulfilling his lifelong dream with his announcement earlier this week that he is in discussions to launch his signature brand of cologne “Drumbeat”.
“My idea for “Drumbeat” is to create a masculine fragrance that captures the spirit of rock and roll with a fusion of citrus and a touch of Nordic musk.” said Tommy. “I think the fans will love it and it will allow me the opportunity to branch my brand outside of the band a bit.”
During his trip to Hollywood for the Hollywood screening of the film “Skum Rocks!”, Tommy met with several people who were interested in bringing his ideas to reality. It is rumored that Paris Hilton is one of the silent backers of the venture, but this has not been confirmed.
“I’m an not at liberty to say who is involved in this,” said Tommy. “But rest assured it is some pretty big names. especially with the potential TV show. It is how we roll.”
“I heard that Tommy was looking into creating his own fragrance,” said rhythm bassist Todd Middlebrook, ” So I introduced him to Ximon (Lee) backstage at the Miami Premiere and they kind of hit it off. Ximon has a lot of contacts in the world of fragrance.”
(Editor’s note: Ximon Lee designed Todd’s red carpet outfit.)
“Ximon was awesome and knew a lot of people who were interested in seeing where this could go and he made a few calls, ” added Tommy. “It seemed that I was on the phone with almost everyone in the industry. Pretty stoked, nothing is confirmed, but the ball is rolling as they say. I’m reviewing bottle designs this week.”
The fragrance release party will be held at Longdogger’s in Melbourne, Florida later this summer or early fall.
“Looking forward to the release party. Will make sure that they serve the tempura shrimp with a lime-mango salsa that is to die for,” said Tommy. “Will be a great night and hope to see all the fans out for that one.”
“We are proud that Tommy is finally doing this,” said lead bassist Pat Burke. “He has been talking about doing this for years.”