In what is being described as the most over the top film premiere in Miami’s storied history, the long awaited debut of the rock and roll documentary “Skum Rocks!” took place at Miami Beach’s historical Colony Theatre on Lincoln Road March 5th.
The red carpet was filled with stars as Eddie Money, Frankie Banali with Quiet Riot, the Fabulous Miss Wendy, Phoenix Benjamin, Scan Man, and of course, the entire Skum crew arrived on the scene. Lincoln Road became pure rock and roll chaos as the six limousine caravan unloaded an army of celebrities into the star crazed group of fans, erupting into an explosion of flashes, screams, and cell phone selfies as the stars made their way into the crowd. Throngs of people crowded and rushed the celebs as the red carpet turned into an impromptu meet and greet, and Eddie Money was heard to say, “Is this turnout great or what?”
Skum’s lead bassist, Pat Burke, said, “This is exactly what we wanted. The chance to give our hometown Miami fans an inside look at what we’re all about. Eddie, Frankie, all of us in Skum, everyone was having a great time, and I don’t think I ever took more photos with fans—ever. Eddie said he hadn’t seen this much fan excitement in years, and couldn’t wait to see the film.”
The fabled Lincoln Road Colony Theatre, built in the 1930’s, was packed, with the premiere sold out before show time, and a handful of additional tickets left at the box office were gone once the window opened up. Some tickets were sold on Craigslist for twice their face value, and there were reports of ticket scalping on Lincoln Road, though no arrests were made by the Miami Beach Police Department.
“It was the wildest red carpet I’ve ever seen,” said Skum drummer Tommy Craig. “And I was on the red carpet in Hollywood the night Brad Pitt was attacked! But this one blew that one away. This one was sheer madness.”
The Fabulous Miss Wendy, who has a cameo in the film and was to join Skum on stage at the Grand Central after party, said, “I’m from LA where they do premieres, but this was the craziest of any I’ve seen. The crowd was huge, with the stars and fans all mingled together. It was like Lincoln Road became just a huge backstage.”
Rock journalist icon Bobby Newcastle tweeted, “I was backstage having a sit down with Scan Man when everyone arrived, and I heard it was a madhouse out there. Eddie (Money) told me later it was one of the coolest entrances he’d ever been a part of, and that’s saying something.”
“It rocked, bro,’ added Phoenix Benjamin.
The movie house was rocking once the premiere started, as scene after scene delivered true laughs, and the fans were loving every second of it. “This is a great moment for the band in many ways,” said Skum lead singer Hart Baur. “We finally get to tell our story in front of our hometown. There’s been a lot of talk about the film and how this will be our legacy, but I say this is just the beginning of it, and I can’t wait to get on stage later and blow the place away.”
“Skum Rocks!” director Clay Westervelt was blown away, both by the size and enthusiasm of the crowd and by the response. “This is a huge premiere for an independent film—one of the biggest I’ve seen. But the real gauge for me was how the crowd of close to four hundred in the audience reacted. To say it went over well is a vast understatement.”
“Killed it,” said Skum rhythm bassist Todd Middlebrook. “Straight up killed it. Bang on.”
Forget everything you’ve heard about the difficulties filming “SKUM ROCKS!” Forget the troubles they had, including the misbehavior of two of its spotlighted stars. The memorable thing about “Skum Rocks!” is that it’s not only stellar entertainment, it’s one of the most important rock and roll films of our day.